Marketing / (Record no. 6924)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00658pam a2200217 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 940407s1995 nyuab b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0070068798 (acidfree paper) |
| 100 1# - MAIN ENTRY--AUTHOR | |
| Author | Bovée, Courtland L. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc | Courtland L. Bovée, Michael J. Houston, John V. Thill. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Name of publisher | McGraw-Hill, |
| Date of publication | c1995. |
| 300 ## - COLLATION | |
| Pagination | 1 v. (various pagings) : |
| Other physical details | col. ill., col. maps ; |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Series Title | McGraw-Hill series in marketing |
| 650 #0 - TRACINGS | |
| Main Subject | Marketing. |
| 700 1# - ADDITIONAL AUTHOR | |
| Additional Author | Houston, Michael J. |
| 700 1# - ADDITIONAL AUTHOR | |
| Additional Author | Thill, John V. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .B6213 1995 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Source of classification or shelving scheme | Not for loan | Permanent location | Current location | Date acquired | Full call number | Barcode. | Koha item type |
|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main LIbrary | Main LIbrary | 04/04/2025 | HF5415.B6 1995 | 2025-19650 | Books |