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Marketing research essentials /

McDaniel, Carl D.

Marketing research essentials / Carl McDaniel Jr., Roger Gates. - 4th ed. - Hoboken, NJ : J. Wiley, c2004. - xxv, 420p.: ill.: Pbk.

"SPSS student version 11.0 for Windows"--CD-ROM.

ISBN: 0471448451

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .M3825 2004

Dewey Class. No.: 658.8/3

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