Marketing research essentials / (Record no. 8523)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00756cam a2200229 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030527s2004 njua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0471448451 |
| 100 1# - MAIN ENTRY--AUTHOR | |
| Author | McDaniel, Carl D. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research essentials / |
| Statement of responsibility, etc | Carl McDaniel Jr., Roger Gates. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Hoboken, NJ : |
| Name of publisher | J. Wiley, |
| Date of publication | c2004. |
| 300 ## - COLLATION | |
| Pagination | xxv, 420p.: ill.: |
| Other physical details | Pbk. |
| 500 ## - GENERAL NOTE | |
| General note | "SPSS student version 11.0 for Windows"--CD-ROM. |
| 650 #0 - TRACINGS | |
| Main Subject | Marketing research. |
| 700 1# - ADDITIONAL AUTHOR | |
| Additional Author | Gates, Roger H., |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| URL | http://www.loc.gov/catdir/toc/wiley032/2003269698.html |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| URL | http://www.loc.gov/catdir/enhancements/fy0615/2003269698-d.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .M3825 2004 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/3 |
| Source of classification or shelving scheme | Not for loan | Permanent location | Current location | Date acquired | Full call number | Barcode. | Koha item type |
|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main LIbrary | Main LIbrary | 04/10/2025 | HF5415.2.M3 2004 | 2025-211391 | Books |