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Marketing /

Kerin, R.A

Marketing / R.A. Kerin, S.W. Hartley, E.N. Berkowitz and Rudelius, W. - 8th - New York McGraw-Hill 2006 - xiii,733p.:ill.; Hbk

ISBN: 0072828803

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415.M3 2006

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