Marketing / (Record no. 9436)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00546nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250415b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0072828803 |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author | Kerin, R.A |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc | R.A. Kerin, S.W. Hartley, E.N. Berkowitz and Rudelius, W. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | McGraw-Hill |
| Date of publication | 2006 |
| 300 ## - COLLATION | |
| Pagination | xiii,733p.:ill.; |
| Other physical details | Hbk |
| 650 ## - TRACINGS | |
| Main Subject | Marketing |
| 700 ## - ADDITIONAL AUTHOR | |
| Additional Author | Hartley, S.W. |
| 700 ## - ADDITIONAL AUTHOR | |
| Additional Author | Berkowitz, E.N. |
| 700 ## - ADDITIONAL AUTHOR | |
| Additional Author | Rudelius, W. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.M3 2006 |
| Source of classification or shelving scheme | Not for loan | Permanent location | Current location | Date acquired | Full call number | Barcode. | Koha item type |
|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main LIbrary | Main LIbrary | 04/15/2025 | HF5415.M3 2006 | 2025-212340 | Books |