Marketing management, analysis, planning,implementation and control (Record no. 14802)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00449nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250604b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0135561507 |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author | Kotler, P. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management, analysis, planning,implementation and control |
| Statement of responsibility, etc | P. Kotler |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Jersey |
| Name of publisher | Prentice Hall |
| Date of publication | 1998 |
| 300 ## - COLLATION | |
| Pagination | xxi, 776p.; ill. |
| Other physical details | Hbk. |
| 650 ## - TRACINGS | |
| Main Subject | Marketing-management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Source of classification or shelving scheme | Not for loan | Permanent location | Current location | Date acquired | Full call number | Barcode. | Koha item type |
|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main LIbrary | Main LIbrary | 06/04/2025 | HF5415.13.K6 1998 | 2025-218434 | Books |