Marketing classics :/ a selection of influential articles / [compiled by] Ben M. Enis, Keith K. Cox.
Material type:
TextPublication details: Boston : Allyn and Bacon, 1985.Edition: 5th edDescription: xvii, 459 p. :ill. PbkISBN: - 0205083412 (pbk.)
- 658.8
- HF5415 . M2 1985 .M29748 1985
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Main LIbrary | HF5415 . M2 1985 (Browse shelf(Opens below)) | Available | 2025-213794 |
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| HF5415.K6 2013 Principles of Marketing / | HF5415.K6 2013 Principles of Marketing / | HF5415.L3.G3 2003 Event marketing and management | HF5415 . M2 1985 Marketing classics :/ a selection of influential articles / | HF5415.M3 1995 Marketing principles and practice/ | HF5415.M3 2006 Marketing / | HF 5415 .R4 1985 Marketing, concepts, strategies, and decisions / |
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