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Marketing plans : how to prepare them, how to use them Malcolm H.B. McDonald.
Material type:
TextPublication details: Oxford ; Butterworth-Heinemann, 1995.Edition: 3rd edDescription: xiii, 485 p. PbkISBN: - 075062213X
- 658.8/02
- HF5415.S.B.M3 1995 .M369183 1995
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Main LIbrary | HF5415.S.B.M3 1995 (Browse shelf(Opens below)) | Available | 2025-214729 |
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| HF5415.M3 1995 Marketing principles and practice/ | HF5415.M3 2006 Marketing / | HF 5415 .R4 1985 Marketing, concepts, strategies, and decisions / | HF5415.S.B.M3 1995 Marketing plans : how to prepare them, how to use them | HF5415.S634 1994 Meeting customer needs / | HF 5415.S7 1991 Fundamentals of marketing / | HF5415.V5 2000 Case in strategic marketing management |
"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation."
Includes index.
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