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The future of global business : a reader / [edited by] Michael R. Czinkota, Masaaki Kotabe, Ilkka A. Ronkainen.

Contributor(s): Material type: TextPublication details: New York : Routledge, 2011.Description: xvi, 752 p. : illISBN:
  • 9780415800938 (hardback : alk. paper)
  • 0415800935 (hardback : alk. paper)
  • 9780415800945 (pbk. : alk. paper)
  • 0415800943 (pbk. : alk. paper)
  • 9780203878132 (ebook)
  • 0203878132 (ebook)
Subject(s): LOC classification:
  • HF1416 .F88 2011
Summary: In the fast-paced world of global business, success is marked by the ability to stay on top of current events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils. --
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In the fast-paced world of global business, success is marked by the ability to stay on top of current events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils. --

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