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International advertising : realities and myths / edited by John Philip Jones.
Material type:
TextPublication details: Thousand Oaks, Calif. : Sage Publications, c2000.Description: 412 p. : illISBN: - 0761912452 (pbk. : acidfree paper)
- 659.1
- HF5823 .I59 2000
| Item type | Current library | Call number | Status | Barcode | |
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Main LIbrary | HF5823.I59 2000 (Browse shelf(Opens below)) | Available | 2025-217270 |
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| HF5823.B3 2007 Advertising and promotion an integrated marketing communications perspective | HF5823.B3 2012 Adverting and promotion: an integrated marketing communication perspective. / | HF5823.B387 1998 Advertising and promotion : an integrated marketing communications perspective / | HF5823.I59 2000 International advertising : realities and myths / | HF5823.K45 1983 Otto Kleppner's Advertising procedure / | HF5823.Q44 1991 Cases in advertising and promotion management / | HF5825.B6 1990 Fundamentals of copy & layout |
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