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Cases in advertising and promotion management / John A. Quelch, Paul W. Farris.
Material type:
TextPublication details: Homewood, IL : Irwin, c1991.Edition: 3rd edDescription: xiii, 908 p. : illISBN: - 0256096899
- 659.1
- HF5823 .Q44 1991
| Item type | Current library | Call number | Status | Barcode | |
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Main LIbrary | HF5823.Q44 1991 (Browse shelf(Opens below)) | Available | 2025-217274 |
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| HF5823.B387 1998 Advertising and promotion : an integrated marketing communications perspective / | HF5823.I59 2000 International advertising : realities and myths / | HF5823.K45 1983 Otto Kleppner's Advertising procedure / | HF5823.Q44 1991 Cases in advertising and promotion management / | HF5825.B6 1990 Fundamentals of copy & layout | HF 5827.B 1999 Advanced level Media | HF 5827.L4 Social communication in advertising: Person's products and images of well-being |
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