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Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players / David F. D'Alessandro, with Michele Owens.
Material type:
TextPublication details: New York : McGraw-Hill, c2001.Description: xviii, 185 pISBN: - 0071362932
- HD69.B7D35 2001
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Main LIbrary | HD69.B7D35 2001 (Browse shelf(Opens below)) | Available | 2025-220036 |
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| HD69.B3 2006 Small business management A framework for success./ | HD69.B4 1989 The one minute manager meets the monkey / | HD69.B7.C5 From brand vision to brand evaluation Strategically building and sustaining brands | HD69.B7D35 2001 Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players / | HD69.C5 1968 Managerial economics | HD69.C6G7 1983 Consulting to management / | HD69.C6G73 1983 Consulting to management / |
Includes index.
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