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Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players / David F. D'Alessandro, with Michele Owens.

By: Contributor(s): Material type: TextPublication details: New York : McGraw-Hill, c2001.Description: xviii, 185 pISBN:
  • 0071362932
Subject(s): LOC classification:
  • HD69.B7D35 2001
Online resources:
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Item type Current library Call number Status Barcode
Books Main LIbrary HD69.B7D35 2001 (Browse shelf(Opens below)) Available 2025-220036

Includes index.

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