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Readings in strategic marketing : analysis, planning, and implementation /

Readings in strategic marketing : analysis, planning, and implementation / [compiled by] Barton A. Weitz, Robin Wensley. - New York Dryden Press, 1988. - x, 534 p. : ill. ; Pbk - The Dryden Press series in marketing .

ISBN: 0030208645 (pbk.)

Subjects--Topical Terms:
Marketing--Decision making.
Marketing--Management.

LC Class. No.: HF5415.135 / .R4 1988

Dewey Class. No.: 658.8/02

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