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Readings in strategic marketing : analysis, planning, and implementation / [compiled by] Barton A. Weitz, Robin Wensley.

Contributor(s): Material type: TextSeries: The Dryden Press series in marketingPublication details: New York Dryden Press, 1988.Description: x, 534 p. : ill. ; PbkISBN:
  • 0030208645 (pbk.)
Subject(s): DDC classification:
  • 658.8/02
LOC classification:
  • HF5415.135 .R4 1988
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Item type Current library Call number Status Barcode
Books Main LIbrary HF5415.135.R4 1988 (Browse shelf(Opens below)) Available 2025-13755

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