Readings in strategic marketing : (Record no. 1636)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00677pam a2200205 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 870806s1988 ilua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0030208645 (pbk.) |
| 245 00 - TITLE STATEMENT | |
| Title | Readings in strategic marketing : |
| Remainder of title | analysis, planning, and implementation / |
| Statement of responsibility, etc | [compiled by] Barton A. Weitz, Robin Wensley. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | Dryden Press, |
| Date of publication | 1988. |
| 300 ## - COLLATION | |
| Pagination | x, 534 p. : |
| Other physical details | ill. ; Pbk |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Series Title | The Dryden Press series in marketing |
| 650 #0 - TRACINGS | |
| Main Subject | Marketing |
| Subdivision (2nd) | Decision making. |
| 650 #0 - TRACINGS | |
| Main Subject | Marketing |
| Subdivision (2nd) | Management. |
| 700 1# - ADDITIONAL AUTHOR | |
| Additional Author | Weitz, Barton A. |
| 700 1# - ADDITIONAL AUTHOR | |
| Additional Author | Wensley, Robin, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.135 |
| Item number | .R4 1988 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/02 |
| Source of classification or shelving scheme | Not for loan | Permanent location | Current location | Date acquired | Full call number | Barcode. | Koha item type |
|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main LIbrary | Main LIbrary | 03/17/2025 | HF5415.135.R4 1988 | 2025-13755 | Books |