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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type:
TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass : Irwin/McGraw-Hill, c1998.Edition: 4th edDescription: xxii, 762 p. : illISBN: - 0256218994
- HF5823 .B387 1998
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Main LIbrary | HF5823.B387 1998 (Browse shelf(Opens below)) | Available | 2025-217481 | |
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Main LIbrary | Available | 2025-1298 |
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| HF5821.R66 1997 Advertising communications & promotion management / | HF5823.B3 2007 Advertising and promotion an integrated marketing communications perspective | HF5823.B3 2012 Adverting and promotion: an integrated marketing communication perspective. / | HF5823.B387 1998 Advertising and promotion : an integrated marketing communications perspective / | HF5823.I59 2000 International advertising : realities and myths / | HF5823.K45 1983 Otto Kleppner's Advertising procedure / | HF5823.Q44 1991 Cases in advertising and promotion management / |
Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.
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