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Adverting and promotion: an integrated marketing communication perspective. / G.E. Belch, M.A. Belch, & J. Dietzel
Material type:
TextPublication details: New York. McGraw-Hill. 2012Edition: 9thDescription: xxxvi,769pg.:ills. PbkISBN: - 9780071314404
- HF5823.B3 2012
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Main LIbrary | HF5823.B3 2012 (Browse shelf(Opens below)) | Available | 2025-220138 |
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| HF5821.N52 1978 Advertising ; its purpose, principles and practice / | HF5821.R66 1997 Advertising communications & promotion management / | HF5823.B3 2007 Advertising and promotion an integrated marketing communications perspective | HF5823.B3 2012 Adverting and promotion: an integrated marketing communication perspective. / | HF5823.B387 1998 Advertising and promotion : an integrated marketing communications perspective / | HF5823.I59 2000 International advertising : realities and myths / | HF5823.K45 1983 Otto Kleppner's Advertising procedure / |
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