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Contemporary advertising and integrated marketing communications William F. Arens , Michael F. Weigold and Christian Arens
Material type:
TextPublication details: New York McGraw-Hill, Irwin 2011Edition: 13thDescription: xL,774p.:ill. PbkISBN: - 9780071220606
- HF5821.B6 2011
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Main LIbrary | HF 5821.B6 2011 (Browse shelf(Opens below)) | Available | 2026-212791 |
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| HF5814.O8 1999 Advertising ; principle and practice/ | HF5821.A293 1987 Advertising communications & promotion management / | HF5821.A3 1971 Advertising | HF 5821.B6 2011 Contemporary advertising and integrated marketing communications | HF5821.N52 1978 Advertising ; its purpose, principles and practice / | HF5821.R66 1997 Advertising communications & promotion management / | HF5823.B3 2007 Advertising and promotion an integrated marketing communications perspective |
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