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Marketing research essentials / Carl McDaniel Jr., Roger Gates.
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TextPublication details: Hoboken, NJ : J. Wiley, c2004.Edition: 4th edDescription: xxv, 420p.: ill.: PbkISBN: - 0471448451
- 658.8/3
- HF5415.2 .M3825 2004
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Main LIbrary | HF5415.2.M3 2004 (Browse shelf(Opens below)) | Available | 2025-211391 |
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| HF5415.2.B6 2012 Marketing research : text and cases / | HF5415.2B89 1969 Marketing research and information systems Text and cases | HF5415.2.C6 1972 The Marketing Research Process:A Managerial Approach to Purchasind Relevant Information | HF5415.2.M3 2004 Marketing research essentials / | HF5415.2.U53 1999 Why we buy : the science of shopping / | HF 5415 . 2 . W4 1988 Marketing research | HF 5415 .332 .A3 2010 The aging consumer: perspectives from psychology and economics. |
"SPSS student version 11.0 for Windows"--CD-ROM.
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