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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Contributor(s): Material type: TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass : Irwin/McGraw-Hill, c1998.Edition: 4th edDescription: xxii, 762 p. : illISBN:
  • 0256218994
Subject(s): LOC classification:
  • HF5823 .B387 1998
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Item type Current library Call number Status Barcode
Books Main LIbrary HF5823.B387 1998 (Browse shelf(Opens below)) Available 2025-217481
Books Main LIbrary Available 2025-1298

Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.

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